Case Studies In Crisis Communication International Perspectives

Case Studies In Crisis Communication International Perspectives-8
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Other credits include news director, announcer and host. Professor Carr is presently investigating "New Media" and its potential in documenting communities through the use of Podcasting and other wireless technologies, and critical approaches to the role of the internet in shaping our ideological and political perceptions.

He also writes on the role of media in crisis communication.

Taking a situational approach to crisis communication, Coombs (2004) offers the Situational Crisis Communication Theory as an explanation for how organizations select a crisis response strategy.

Essentially, a crisis triggers attributions of responsibility to the organization from stakeholders, along three dimensions: 1) whether the crisis has happened before or will likely happen again; 2) whether the event was controllable or uncontrollable by an individual or the organization; and 3) whether the crisis occurs within the organization or external to it. D., is an associate professor of communication management and design in the Department of Strategic Communication, Roy H.

Professor Carr first started working in broadcasting at age 19.

His professional credits include KABC in Los Angeles, where he produced live news, sports and public affairs programming. Google(); req('single_work'); $('.js-splash-single-step-signup-download-button').one('click', function(e){ req_and_ready('single_work', function() ); new c. Abstract Domino’s Pizza was embroiled in a viral crisis situation when two rogue employees posted videos of adulterated food on You Tube in April 2009.During the first 24 hours, Tim Mc Intyre, Vice President of Corporate Communications, surveyed the situation and determined that the videos were not a hoax.He then began to communicate internally and externally with “relevant audiences at that time [including] our social media people, our head of security, senior management team,” according to Amy Jacques (2009) in an article published in (para. By Tuesday, according to Mc Intyre, the company was responding to customers’ queries on Twitter about whether the company knew about the situation, what the company was doing, and why the company had not issued an official statement (Jacques, 2009).From a communication perspective, according to Jaques (2008), case studies “are generally a narrative of events which are critically examined in relation to recognized public relations theories and models in order to fully appreciate what happened and to consider alternative strategies and outcomes” (p.194), and are written to provide practical value to managers and practitioners alike who are struggling to manage and control the flow of messages in the viral/digital landscape (Coombs, 2008; “How Social Media,” 2009; Oneupweb, 2007). Page Society is a professional organization for executives in the public relations and communication industries.What were the brand’s overall actions, decisions, and strategies for managing the crisis? A work-in-progress literature review: Incorporating social media in risk and crisis communication. In the case of Domino’s, it was not the consumers’ attributions of responsibility to Domino’s that triggered the strategy. Burgess and Green (2009) explain that You Tube users engage with this medium “as if it is a space specifically designed for them and that should therefore serve their own particular interests” (p. This can have enormous positive or negative impacts for organizations involved in crisis management, including but not limited to the inability of boundary spanners to monitor the vastness of this space; malicious users who might create a crisis; and the leveraging capabilities of this platform to enhance a brand during a crisis.Just as consumers can use this social medium to create a crisis for a company and interpret an organization’s reputation throughout, so too can an organization use this medium to manage a crisis and improve its reputation.


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