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The company was founded as “a Craigslist for college students” in 2001 but didn’t get traction until it launched textbook rental in 2008.
By the end of my first year at Chegg, we generated $150M in revenue.
The blurred out answers on Chegg can be a frustrating block to the homework help you need to get the grades you want. In a screenshot of Chegg's Expert Q&A, a question asks, "Why can't I see some answers without paying a subscription fee? If the material you need for your classes is blurred out on Chegg, consider your options.
New users to the Chegg platform can get 30 free minutes of online tutoring to use during their first week.
The roadmap provided a relatively high-level view that demonstrated how the product strategies play out over time.
The last essay in this product strategy series follows.
So in 2012, when it became clear that e Textbooks would not be a significant part of our business, we amended the “GLEe” model: Chegg is still in the early days of its broader “student services” phase, but they’ll get there.
They’re now a public company approaching 0 million in revenue and have a market cap of billion.
Here are the ideas we explored to delight customers, build hard to copy advantage, and generate margin: Most of these strategies succeeded to varying degrees, with the exception of our social strategy: we built a Facebook-style feed but got no traction.
The brand, reinforced by the large orange boxes on campuses, did experience viral growth, however.