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Yes, the reproductions have been considerably reduced, but with good reason: to make their page structure visible. Perhaps Hyphen would consider publishing a new English edition of that hard-to-find work?It would make a fine companion piece to this lucid volume.
This is part of what makes his account a marvel to read.So, what constitutes modernity, typographically speaking? For Kinross, it is “the discussion, description and ordering of practice, rather than mere practice and mere products”.For example, the book doesn’t start in the 1450s, with Gutenberg — the author makes the case that while printing was fundamental to the development of the modern world, “recognizably modern attitudes in typography only began to emerge some 250 years after its introduction”.Kinross presents his material in a way that makes you want to find out more.For the curious reader, he provides an entire chapter in which he discusses his sources, plus a bibliography, an index, and a postscript on how and why the items in the photo section were selected and reproduced.These things may seem like trifles, but they indicate a seriousness of purpose, and they make the book into more than just the essay its author intended — it is a compact, useful reference work.Many of the subjects presented here could be the starting point for further studies.Hochuli also argues that a book is something that has a function, and that typography should be placed in the service of the reader: “…the motto that ‘typography serves’ holds good for almost every book, where it serves with special modesty.Modest, not uncaring: even the simplest typography can be decent, appropriate, yes even beautiful”.The book opens with a first-rate example of Hochuli’s rigorous approach: in “Book design as a school of thought”, he discusses the symmetry inherent in the form of the book, the distinction between function and functionalism in book typography, and the perils of forcing ideologies upon design systems.The second, more practical section consists of short texts about designing various types of books.