Over the last few years, Cleveland has gotten its fair share of the national spotlight with publications like the New York Times, Wall Street Journal and Salon trying to define what makes Cleveland “cool” again.Some articles have credited a perceived Cleveland aesthetic, calling it “rust belt chic” – hijacking a phrase Joyce Brabner coined in the 90s to mock the condescension of New Yorkers and MTV at the time.
If you are pitching news, this is most likely the first line of your story.
Follow that with about 100 words of context and supportive background information.
The result is this month’s CLE Read: , a compilation of 38 essays that tell our city’s story from “the inside-out.” Grouped into themes that frequently come up when talking Cleveland (music, culture, history, conflict, returning home), the essays reveal a city undergoing a renewal – albeit a precarious one, as some writers remind us it’s gone through this cycle times before.
In one essay, Connie Schultz recounts how a discussion on the service industry reaffirmed her love for a city that always reaches bigger despite its bruises.
Familiarize yourself with the publication that you’re pitching to, so that you’re sure they show an interest in the type of story you want them to publish.