Cartoon Network announced a dramatic expansion to its 2009-2010 content development strategy today at its annual advertising Upfront presentation at Time Warner Center.
On the heels of three consecutive quarters of double-digit prime time and total day growth—the only major kids network to do so—Cartoon Network unveiled 19 new programming ventures, including three new action-adventure and four new comedy animated series; six live-action “alternative” half-hour series; three original live-action and one all-new CG-animated movie specials; and two hour-long original, scripted live-action pilots.
Larry Feign has been disappointing his mother, who still wishes he was a brain surgeon, since the age of seven, when he began writing stories and cartoons for his primary school magazine.
Mama is not satisfied that his cartoons have appeared in such insignificant journals as .
Larry has been married for over three decades to the clinical psychologist Dr.
Cathy Tsang-Feign (Mom’s happy that there’s at least one doctor in the family).Today marks the next big step forward in an evolution that is helping us reach our goal of becoming a dominant youth culture brand.” “Based on Cartoon Network’s ratings and online growth, coupled with the increased commitment to original content, our goal is to maximize the strength of these linear and digital offerings by developing opportunities for advertisers that will activate their brands across our portfolio,” said John O’Hara, executive vice president and general manager, Cartoon Network Ad Sales & Marketing.“We will continue to be flexible and innovative as we work with our advertising partners to develop high-profile, custom opportunities that will deliver measurable return on their investment.” “Last year, we outlined a strategy focused on genres of programming,” said Rob Sorcher, chief content officer for Cartoon Network.“These exciting new projects represent the next phase in Cartoon Network’s ambitious, ongoing strategy to re-invent the network and re-energize our youth business overall,” said Stuart Snyder, president and chief operating officer of Turner Broadcasting’s Animation, Young Adults and Kids Media division.“We’ve built tremendous momentum over the last year, both on air and through our thriving digital businesses, so we’re thrilled to introduce new content that our audience cannot find anywhere else.Fourteen contestants face thrilling challenges on an abandoned film studio back-lot, all inspired by the movies.• Ben 10: Evolutions (working title): An all-new animated series follows 16-year-old Ben Tennyson as his secret identity has been revealed to the world and he’s now an international mega-star super hero, loved by kids the world over but distrusted by many adults.The 30-minute series is from Cartoon Network Studios, created by Pendleton Ward and executive produced by Fred Siebert and Derek Drymon.• Stoked: Six teenaged groms (young surfers) come together for 12 weeks over summer to work and surf at the world renowned Surfer’s Paradise Resort on the legendary Sunset Island, home of the most epic surf break in the country.Coupled with 164 new half-hour episodes of returning comedy and action-adventure animated series, today’s announcements represent the largest commitment to new content development in Cartoon Network history.Additionally, the network, along with National Basketball Association Commissioner David Stern, announced that world champion Boston Celtics Guard Eddie House and his 7 year-old son, Jaelen, will be featured in My Dad’s a Pro, a short-form lifestyle series that is the first of several programs in development under the most recently announced partnership between Cartoon Network and the NBA.