Morphet (1996) has affirmed that media is very essential part of promoting the host are as a tourism destination (as cited in Malfas, Theodoraki, & Houlihan, 2004 p. The reason for that are media-related advertisements and commercials can attract not only tourists, but also foreign sponsorships and investment.
This, in turn, is very beneficial for the economy of the hosting country.
The games regenerated the whole economy of Australia.
In the opinion of Bob Carr, the Premier of South Wales, Sydney Olympics is a sign of improvement of Australian economy and a fundamental for its further development (Locum Destination Review, 2001, p. On the other hand, economic impact is difficult to predict and to evaluate before the sporting competition.
In other words it can be stated that due to the infrastructure development unemployment can be reduced to some extent.
For instance, according to the statistics, due to the Olympic Games in Barcelona at least 88,7 per cent decline in unemployment was registered from 1986-1992 (Brunet, 2005, p. In addition, there is another long-term positive impact of investment on local economy.
Being already highly developed, infrastructure of the country automatically cut the costs for hosting another ‘mega sports events’ in the future, even if next event’s organization cost may exceed the previous one.
The next economic impact major international sport events may bring to the host country is tourism development.
All the mentioned impacts are very important for the hosting area and before the organizing a ‘major sport event’ they should be deeply analyzed on a particular country in order to succeed.
Economic impacts of ‘major sports events’ like Olympic Games or FIFA World Cup are very difficult to predict.