Richard Branson Business Plan

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We retooled our platform and created something innovative, allowing small businesses for the first time to get instant custom-priced energy contracts on our website.

Instead of selling rack rates that don’t fit their businesses, we can custom design an energy plan to meet their needs. You will encounter ridiculous setbacks and will have to overcome much more than you may have anticipated in order to get a foothold.

And so we have the advantage of being the nimble 'underdog' player in most markets.

We receive hundreds of business ideas every month, often directly via our website. A tiny number are passed to our investment professionals - whole teams of them.

Google has changed how we interact with each other on a daily basis and has even introduced new cultural norms, all from realizing its potential and applying its founding principles to other areas that needed improvement.

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Being able to recognize the opportunity in front of you and react accordingly will make or break you and your business.

The plan is imperative, but you have to be ready for things to change at a moment’s notice.

Dwight Eisenhower said, “In preparing for battle, I have always found that plans are useless, but planning is indispensable.” It doesn’t matter if your best plan never sees the light of day.

Prior to starting Eligo Energy, Alexander cofounded Pangea Properties and Enova International.

Business is not about formality, or winning, or the bottom line, or profit, or trade, or commerce, or any of the things the business books tell you it's about. If you care about something enough to do something about it, you're in business. For every good painting you might turn out, there are a zillion bad paintings just aching to drip off your brush. Would I have been happy had I not found concerns to absorb me and fascinate me and engage me every minute of my life? I think we've proved that a branded group of separate businesses, each with limited liability for its own financial affairs, makes sense.


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