Throughout this post, we'll elaborate and expand upon what exactly this means.Before we jump into planning, let's make sure your toolbox is complete.Tags: Marshall Scholarship Why Uk EssayEssay Judged UnfairlyExamples Of A Descriptive EssayEssay About My Life ExperiencePersonal Essay Prompts Creative WritingEssay About Violence In Video SChronological Order Of EssayFaith In Young Goodman Brown Essay
Long-form content might play well on Linked In or Medium, while memes and captioned photos on these platforms would be inappropriate.
It’s important to familiarize yourself with the characteristics of each channel and its corresponding community before joining the conversation.
As trending topics come into the spotlight, they can present timely distribution opportunities. Brands using their content as a podium (like Belvedere Vodka has done with its A Beautiful Future digital series, in partnership with Janelle Monáe) can earn a critical boost in visibility and relevance in social media conversations they normally wouldn’t pursue.
For example, culture-related topics – like diversity, race, and gender equality – are at the forefront of the U. Image source If you only have an editor or two managing the content marketing process, the bandwidth for consistent distribution and conversation monitoring may be limited to a few outlets; however, if you have a full team of writers, editors, and other distribution partners at your disposal, the extra manpower (or womanpower, see above) affords increased flexibility and control to manage content across many more channels.
With a short list of potential channels in hand, map your existing content assets to the most appropriate channels for their distribution.
Answering the following questions (adapted from CMI’s Social Media Survival Guide) will help you decide whether a channel is a good fit, and may provide some clues as to how to position your content to compel the audience to take action on it: Who uses this channel and what are they using it for?But plastering your brand’s content across every social network, trendy news site, and video platform that comes along is not a channel plan.That social media approach attempts to go as far and wide as possible, but it holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business.Now that you have the information to determine where, when, and how to distribute your content, building the plan is simple.Create a matrix of the channels that make the most sense for your brand and make a note of all the specifics of engagement your team should follow for each one.But it’s perfectly OK to start simple then build on/refine your data fields as you learn what’s working and what isn’t.The following is a snapshot of the information I recommend accounting for in your initial channel plan, but you can also download a copy of the template I built (go to No matter how far and wide your business intends to extend its reach, successful content marketing distribution often comes down to having a strategic, systematic, and scalable approach.If your responses don’t reveal a compelling opportunity to engage on that channel or if the platform’s environment isn’t well-suited to your brand’s content vision and mission, it may be best to step away and reserve your team’s resources for channels that are a better fit.The primary purpose of content distribution is to build a trusted connection with your audience.The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Try the Headline Analyzer » But, sometimes marketers tumble into projects instead of planning out what we want to achieve and how we’ll get there. You need a documented social media strategy because: The takeaway is clear: creating a documented strategy focused on processes and goals will improve your results.And with this post template, you’ll have everything you need to plan your work and work your plan.