Swot Analysis Dissertation

Swot Analysis Dissertation-66
In today’s highly competitive environment, it has become highly essential for the company to conduct a SWOT analysis.Airbnb is a US-based online market and hospitality service provider company.

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Airbnb swot analysis would help the company in developing an effective strategy to remain sustainable and competitive in the upcoming years.

The swot analysis Airbnb is presented as: Assessing strengths is the key element of the Airbnb swot analysis.

The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations.

Hopefully it can provide you some insight and guide you in the best direction for success!

The brand image of the company is dependent on the quality of service providers or hosts. The increasing trend of online services provides the company with the opportunity to expand its business to wider international territories and rural areas of existing marketplaces.

Partnership deals with the tour and travel agencies can benefit the company at very high scale.

SWOT analysis was originally conceived and developed in the 1960s and its basic organising principles have remained largely unchanged in the field of strategic management since that time (Kotler et al., 2013).

It is, as Ghazinoory, Abdi and Azadegan-Mehr (2011) comment, a systematic framework which helps managers to develop their business strategies by appraising the internal and external determinants of their organisation’s performance.

Hollensen (2010) asserts that the strengths and weaknesses of a company relate to its internal elements such as resources, operational programmes and departments such as sales, marketing and distribution.

More specifically, a strength is an advantageous – or even unique – skill, competency, product, or service that a business or project possesses that allows it to create competitive advantages.


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