Though the two may seem to have little in common, several qualities of good sales people are also qualities of good leaders.We’ll show you how to utilize effective selling tactics in your leadership role, complete with examples from both sales and leadership situations.
This would be a slice of the market that no one else owns, or that no one else addresses as effectively as your company.
Leaders understand the importance of a good value proposition.
Getting this right takes time and you should focus your energy here first. There are many good options, but I like the clear and simple Business Model Canvas. Then use simple words to describe how you create unique value for that customer.
If you are an entrepreneur, it’s likely you are always looking for ways to improve yourself and your business.
In addition, we give examples of strong USPs other brands have developed—including our own USP here at Palo Alto Software!
Do you have a topic you’d like to see covered on Bplans? Briana is the content marketing specialist for Palo Alto Software.
Imagine you’re trying to plan a vacation, but realize there’s too much work that goes into researching the best vacation spot, what hotel to stay in, where to go sightseeing, and so on.
So you decide to look for a service to help you plan out your vacation.
The problem begins when leaders go without a business plan or rush through the process.
There’s a reason the Business Model Canvas begins with Customers and Value Proposition. Before working on manufacturing capabilities, strategic partnerships, sales teams or marketing materials, be sure to spend enough time defining customers and value.